Preserving architectural history can create the visual appeal to impress and attract tourists but preservation must be more than "just a pretty face."
Business development advances preservation to the next step in understanding what it takes to attract tourists based on the following criteria:
A convenient tourism profile will appeal to local citizens
AND will often be duplicated elsewhere,
An interesting tourism profile will appeal to regional travelers
AND will sometimes be duplicated elsewhere,
An extraordinary tourism profile will appeal to national travelers
AND will seldom be duplicated elsewhere,
An ORIGINAL tourism profile will appeal to local, regional, national & international travelers
AND will never be duplicated elsewhere.
FOCUS: Developing the strongest profile for marketability.
FORM: Workshop or Conference
ATTENDEES: Tourism Industry - County-wide
TIME FRAME: 1-3 Hour Session
PREREQUISITE: Tourism Development Program